Avi Arad: From ‘Blade’ To ‘Morbius,’ Three Decades Of Mining Marvel

In Hol­ly­wood cir­cles, Avi Arad was Mar­vel when Mar­vel wasn’t cool. Today, Mar­vel rep­re­sents Hollywood’s gold stan­dard for source mate­r­i­al but that was hard­ly the case back in 1992 when Arad’s long odyssey with the brand got under­way with Sat­ur­day morn­ing car­toons like X-Men and Iron Man, the lat­ter star­ring Robert Hays (aka Ted Strik­er of Air­plane!