Avi Arad: From ‘Blade’ To ‘Morbius,’ Three Decades Of Mining Marvel

In Hollywood circles, Avi Arad was Marvel when Marvel wasn’t cool. Today, Marvel represents Hollywood’s gold standard for source material but that was hardly the case back in 1992 when Arad’s long odyssey with the brand got underway with Saturday morning cartoons like X-Men and Iron Man, the latter starring Robert Hays (aka Ted Striker of Airplane!